Digital Media – CSB Digital Design

Digital Enagement

Taking customers further on the journey.

Digital Channels

Keeping the audience informed.

Digital Delight

Keeping users engaged with rich content.

Ecotools Earth Day Marketing Campaign

CSBDD ROLE | Consulting, Conceptualization and Visual Design, Logo Design & Production
AGENCY | Blue Chip Marketing for Ecotools
CREATIVE DIRECTOR | Karin Waszazak
PROJECT MANAGEMENT | Michele Amanfo

MARATHON VS SPRINT

The Ecotools "Live Give Beautifully" with proceeds going to Global Green USA, initiative began in February the launch date a week before Earth Day. There were a lot of moving pieces for this campaign; web banners for sliders, emails, programmed advertising and cover banners for social media, including navigating the contracted licensing of a celebrity's image.

The campaign rolled out on schedule and hit the earmarked $100,000 donation amount within hours.

Ecotools Earth Day Marketing Campaign

CSBDD ROLE | Consulting, Conceptualization and Visual Design, Logo Design & Production
AGENCY | Blue Chip Marketing for Ecotools
CREATIVE DIRECTOR | Karin Waszazak
PROJECT MANAGEMENT | Michele Amanfo

MARATHON VS SPRINT

The campaign rolled out on schedule and hit the earmarked $100,000 donation amount within hours.

A stand alone identity for the "Live Give Beautifully" campaign slogan was commissioned to be paired with the corporate logo when needed. For this, strict brand guidelines needed to be upheld. The result was organic icon and typographic treatment was produced, drawing from the brand's color palette and packaging design.

Social Media Marketing

The client was keen on pushing the "Live GIve Beautifully" campaign on social media and building on its strategy. Here is a sampling of banners designed and produced to spec for various SMM platforms.

SAVO Group Changeover Marketing Initiative

CSBDD ROLE | Consulting, UX Design, Digial Design & Production
CREATIVE MARKETING OFFICER: Kelly Smith
PROJECT MANAGEMENT Management: Kellie Prowse

DIGITAL CHANNELS, TOUCHPOINTS & MORE

SAVO, a Sales Enablement start-up, was in need of re-imagining it's brand identity, online and offline. All media needed to be audited, updated and or removed. Savo's website was in need of an overhaul; consolidating, reinventing and re-posting outdated digital materials. To curtail User frustration a fun 401 page was launched while updates or 301 redirects were made.

Site Auditing

While a new website was being defined many outdated pages were audited and improved with a focus on UX/UI, especially where forms were missing or poorly implemented.

Over a dozen forms required access to gated materials, many no longer accessible leading visitors to empty pages. These were redirected to updated content or a 404 page.

Old Contact page

Improved UX and updated Contact page

CSBDD was consulted and creatively involved with many Lead Generation initiatives.

Below is an email lead generation campaign example compelling the recipient to a landing page with the "reward" of downloadable material. Sometimes this media was gated, requiring form completion.

Lead generation email

Lead Generation Campaign landing page

Lead Generation Campaign gated landing page example 2, with form

Gated landing page with form

Downloaded media

Branding Touchstones

Savo partnered with CRM companies Pardot & Marketo to nurture and convert sales prospects. To solidify Savo's brand recognition, media was produced to be consistent visually for use in email templates and reports.

Branded Case Study example

Branded White Paper example

Banners were incorporated into all branded media creating visual consistency.

Email banners created for CRM templates

Engaging Visual Content

An image can achieve more than an entire campaign, by setting a mood or telling a story triggering a strong emotional response from viewers.

Thinking about how you can offer your audience an exclusive look into your company’s identity and message. Juicy visuals set the stage for your audience to identify with your story and encourages them to share with others.

Below is a diverse sampling of visuals and dynamic content that spark emotion.

CSBDD ROLE | Illustration & Animation Design
CLIENT | Pampered Chef
SR. MARKETING MANAGER | Teresa Arnold
PROJECT | Holiday eCard Series for Sales Consultants

Amazon A+ Content

Amazon A+ Content enables Brands to describe product features in different ways by including a unique brand story, enhanced images, and text placements. Adding A+ product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

With hundreds of Sears store closures, Kenmore & Diehard needed to broaden their reach and partnered with Amazon. The initiative had to meet Amazon's strict content submission requirements. As a team, we launched over a hundred A+ content for Kenmore/Diehard, within a 6 week period, and sales improved.

Kenmore infographic for Amazon+ content

Diehard ship-to-store infographic

Custom Icon Sets

Icons help communicate categories at a glance guiding users eyes to features, and products. These customized icon sets follow a minimal, yet highly expressive style using brand color palettes.